Still thinking about identity...
im studying graphic design in my home university, and thinking back of some lectures about identity.. i remember about a professor who really made it clear to us, that as designers our role is to provide a client or their products with an identity, by this he meant giving them a personality which will be reflected on everything related to it. For instance: the font, the colors, the style of images, the composition and so on should all speak the same language, they should all support that "identity". In that case, once i have figured out exactly what i want to say about identity in this project, i will make sure that every element of my site including its interactivity will reflect that identity.
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